This course is part 2 of a 3-part series. Courses must be taken in order. Cash is arguably the most important factor in business success. D&B reports 90% of all small business failures are due to poor cash flow — more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success.

Agenda

Unit 1 - Cash Flow Strategies

• Why cash is so important in business
• What are the cash-critical stages in business
• What internal sources of cash are possible
• What potential external sources of cash there are

 

Unit 2 - Reporting and Evaluating Cash Flow

• Review of the Cash Flow Statement
• Review of Projected Cash Flow Report
• What the Cash Cycle communicates
• What improvements can be made to shorten the cash cycle
• Calculating cash cycle
  

Unit 3 - Projecting Cash Need

• How much cash the business needs
• When cash injections are needed
• Which cash needs will internal sources be able to cover
• Which cash needs must be met through external sources
• Making comparisons with other businesses in the same industry

Unit 4 - Funding Requests

• What debt sources of cash are possible
• What are the potential equity sources of cash
• What requirements different funding sources have
•  Making a pitch to investors
• Approaching potential lenders for financing

Course Objectives

• To clearly communicate the importance of cash in business.
• To identify a business’s cash-critical stage.
• To provide a review of possible internal and external sources of cash.
• To show participants how to read a cash flow statement and cash flow report.
• To provide participants with the knowledge to use the cash cycle to identify potential improvements.
• To provide information so participants can estimate the amount of cash needed and appropriate timing for three years.
• To provide the knowledge needed to approach potential funding sources

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Course Outcomes

At the end of this course, you will

• Understand your company’s cash activities and your own role in improving cash flow.
• Be able to reveal cash needs based on a three year estimate of cash sources and uses.
• Know how to consider cash management ideas to improve cash flow through improved business activities.
• Be able to consider potential external cash sources and ways to approach them for funding.

 

About Your Instructor


Jodie Trana has had a career in business consulting and financial management. She then started a consulting and training organization offering educational consulting services to organizations such as the Kauffman Foundation, the largest foundation devoted to entrepreneurship. Jodie contributed the financial chapters for Kauffman’s textbooks and managed the curriculum design and facilitation process for their entrepreneurship educational programs. Her content specialties include accounting, financial analysis, business planning, cash flow analysis and funding request analysis. Her background includes business and financial management in the consulting, construction, non-profit, healthcare and retail industries.

About Online Learning


Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with and get to know the instructor and other participants. You may make friends. It’s easy. It’s fun.

How the Course Works


It’s easy to participate in this online course! An email invitation will be sent by the Wednesday prior to the course start date with details to login and manage the course. You will be given a web address to go to enter the classroom along with a password. Use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, seven days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on two to three different days of the week.

What you will do

For each unit, you will:

• Access the online readings
• Listen to the audio presentation for the unit and view the slides
• Take a self-quiz to see how much you have learned
• Engage in written online discussion with your instructor and other participants
• Make comments on the discussion board (try to make one or more comments at two to three different times each day to keep up with the conversation).

The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead or go back and review again at your convenience.

Discussion


The discussion for each unit lasts one week. All comments are made in writing (no audio required) and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments and respond to comments by you and the other participants. We encourage you to make two or three comments each day to maximize your learning and enjoyment of the course.

Still have questions? We are here for you! Call 440.525.7116 or send an e-mail to ceinfo@lakelandcc.edu and we will help in any way we can.

An email invitation will be sent prior to the course start date with details to login and manage your online course. Please NOTE: to eliminate the possibility of the email invitation filtering as spam, add teacher@ugotclass.org to your Safe Senders List. Call 440-525-7116 if you encounter any problems.

Fee Breakdown

Category	Description	Amount
Course Fee (Basic)	Registration Fee	$ 195.00