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Digital Marketing Certificate

Dates:February 1 - April 30, 2021
Meets:Online; work at your own pace
Hours:48.00
CEUs:4.80
Instructor: LERN
Fee: $495.00  

A login email invitation will be sent with details on how to manage your online course. Look for your invitation prior to the course start date. Please NOTE: to eliminate the possibility of the email invitation filtering as spam, add teacher@ugotclass.org to your Safe Senders List. Call 440-525-7116 if you encounter any problems.

There are 19 openings remaining at this time.


Course Description


Come get a fundamental yet advanced introduction to digital marketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No digital marketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.
Dan Belhassen, lead instructor. Susan Hurrell, co-instructor.

Individual Courses

Improving Email Promotions
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

Boosting Your Web Site Traffic
Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.

Online Advertising
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

About Your Instructors
Dan Belhassen is an expert in digital marketing. He does writing, training, and consulting all over North America on the topic. He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising. Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.

Susan Hurrell is an online marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.

About Online Learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with and get to know the instructor and other participants. You may make friends. It's easy. It's fun.

How the Course Works
It's easy to participate in this online course! An email invitation will be sent by the Wednesday prior to the course start date with details to login and manage the course. You will be given a web address to go to enter the classroom along with a password. Use your email address and password to gain access.

Once inside the online classroom, here's what you can expect.

Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, seven days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on two to three different days of the week.

What you will do
For each unit, you will:
- Access the online readings
- Listen to the audio presentation for the unit and view the slides
- Take a self-quiz to see how much you have learned
- Engage in written online discussion with your instructor and other participants
- Make comments on the discussion board (try to make one or more comments at two to three different times each day to keep up with the conversation).

The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead or go back and review again at your convenience.

Discussion
The discussion for each unit lasts one week. All comments are made in writing (no audio required) and can be made at any time of the day or night.
Your instructor will log into the discussion area at least once a day and answer questions, make comments and respond to comments by you and the other participants.
We encourage you to make two or three comments each day to maximize your learning and enjoyment of the course.

Still have questions? We are here for you! Call 440.525.7116 or send an e-mail to ceinfo@lakelandcc.edu and we will help in any way we can.
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