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7700 Clocktower Dr.
Kirtland
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Facebook for Business

Dates:October 7 - November 1, 2019
Meets:Online; work at your own pace
Hours:16.00
CEUs:1.60
Instructor: LERN
Fee: $245.00  

An email invitation will be sent by the Wednesday prior to the course start date with details to login and manage your online course. Please NOTE to eliminate the possibility of the email invitation filtering as spam, add teacher@ugotclass.org to your Safe Senders List. Call 440-525-7116 if you encounter any problems.

There are 10 openings remaining at this time.


Course Description


Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas.

This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform. In includes the most current updates Facebook has made to Pages.

Technical Requirements: Access to Flash needed for audio and slide presentations

Course Outline

Unit 1. Designing Your Facebook Page to Be a Marketing Platform

Unit 2. Sharing Content on Your Page that Increases Brand Engagement

Unit 3. Engaging with People on Facebook for Marketing and Customer Service

Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach

Course Objectives

Course Outcomes

Participants will:

About Your Instructor
Nicole Siscaretti is an entrepreneur and travel blogger celebrating Disney, Orlando fun and more. She has a special skill at making simple photos look stunning while also telling a story. She has spoken at New Media Expo and teaches Marketing with Images, and iphone Photography, two popular online classes.

About Online Learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with and get to know the instructor and other participants. You may make friends. It's easy. It's fun.

How the Course Works
It's easy to participate in this online course! An email invitation will be sent by the Wednesday prior to the course start date with details to login and manage the course. You will be given a web address to go to enter the classroom along with a password. Use your email address and password to gain access.

Once inside the online classroom, here's what you can expect.

Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, seven days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on two to three different days of the week.

What you will do
For each unit, you will:

The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead or go back and review again at your convenience.

Discussion
The discussion for each unit lasts one week. All comments are made in writing (no audio required) and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments and respond to comments by you and the other participants. We encourage you to make two or three comments each day to maximize your learning and enjoyment of the course.

Still have questions? We are here for you! Call 440.525.7116 or send an e-mail to ceinfo@lakelandcc.edu and we will help in any way we can.
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