Facebook for Business
|Dates:||October 7 - November 1, 2019|
|Meets:||Online; work at your own pace
|Instructor:|| LERN |
|Fee:|| $245.00 |
An email invitation will be sent by the Wednesday prior to the course start date with details to login and manage your online course.
Please NOTE to eliminate the possibility of the email invitation filtering as spam, add email@example.com to your Safe Senders List. Call 440-525-7116 if you encounter any problems.
There are 10 openings remaining at this time.
Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas.
This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform. In includes the most current updates Facebook has made to Pages.
Technical Requirements: Access to Flash needed for audio and slide presentations
Unit 1. Designing Your Facebook Page to Be a Marketing Platform
-Optimize Facebook's settings and features to improve branding and find-ability
-Learn how to use the Admin Panel and how to navigte around your Page as your Brand and as your Personal Profile
-Discover applications and design strategy that are necessary to get the most out of your Page
-Learn how customized applications are developed and what they can do to increase business and fans
-Discuss case studies and update your Facebook marketing strategy to fit your business goals
Unit 2. Sharing Content on Your Page that Increases Brand Engagement
-Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc.
-Discover top sources for Page content that increases engagement and grows your fan base
-Develop your own editorial calendar and learn if a team approach to posting and responding will work
-Learn to analyze the content with Insights and analytics and discover what keeps people coming back to your page
Unit 3. Engaging with People on Facebook for Marketing and Customer Service
-Learn how Facebook decides which of your messages makes it into your fan's timeline
-Discover why engagement is so critical and how to get your fans involved in promoting your business
-Understand how to effectively respond and moderate posts that are positive as well as negative
-Discuss critical social media policies and strategies to have in place so you don't get blocked or disabled or hated by your fans
Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach
-Learn how to use Facebook Advertising and decide if it will work for your business goals
-Discuss different types of promotions brands use to drive people to their Page
-Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web
-Re-thinking your Facebook strategy now that you have gone through the class
-Create a professional development plan to continue learning once the class end
1. To address the issue of optimizing Facebook settings and features to improve branding and marketing
2. To provide sources for page content that increase engagement and content from other sites
3. To deliver information on getting customers and fans involved in promoting your business
4. To address content and marketing campaigns using Facebook
5. To provide information on using Facebook features to bring your message to a wider audience on the web
1. Understand how to effectively status, photos, links, tagging and other Facebook features for their business
2. Know the best practices for bringing in content from other sites
3. Be able to develop a strategy to engage potential customers on Facebook
4. Know how to create a marketing campaign to keep people coming back to your page
About Your Instructor
is an entrepreneur and travel blogger celebrating Disney, Orlando fun and more. She has a special skill at making simple photos look stunning while also telling a story. She has spoken at New Media Expo and teaches Marketing with Images, and iphone Photography, two popular online classes.
About Online Learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with and get to know the instructor and other participants. You may make friends. It's easy. It's fun.
How the Course Works
It's easy to participate in this online course! An email invitation will be sent by the Wednesday prior to the course start date with details to login and manage the course. You will be given a web address to go to enter the classroom along with a password. Use your email address and password to gain access.
Once inside the online classroom, here's what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, seven days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on two to three different days of the week.
What you will do
For each unit, you will:
- Access the online readings
- Listen to the audio presentation for the unit and view the slides
- Take a self-quiz to see how much you have learned
- Engage in written online discussion with your instructor and other participants
- Make comments on the discussion board (try to make one or more comments at two to three different times each day to keep up with the conversation).
The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead or go back and review again at your convenience.
The discussion for each unit lasts one week. All comments are made in writing (no audio required) and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments and respond to comments by you and the other participants. We encourage you to make two or three comments each day to maximize your learning and enjoyment of the course.
Still have questions?
We are here for you! Call 440.525.7116
or send an e-mail to firstname.lastname@example.org
and we will help in any way we can.