7700 Clocktower Dr.

Accounting and Finance for Non-Financial Managers - Financial Analysis: Part 3

Dates:April 6 - May 1, 2020
Meets:Online; work at your own pace
Instructor: LERN
Fee: $195.00  

An email invitation will be sent prior to the course start date with details to login and manage your online course. Please NOTE to eliminate the possibility of the email invitation filtering as spam, add to your Safe Senders List. Call 440-525-7116 if you encounter any problems.

There are 20 openings remaining at this time.

Course Description

This course is part 3 of a 3-part series. Courses must be taken in order. All courses are offered 2-3 times per year. With the demands of daily operations, non-financial managers may put financial reports on the shelf. But take a look at some of the most admired companies like Apple, Google, and Berkshire Hathaway. Sure, they are evaluated by their products, innovation and culture, but they wouldn't be in the limelight without profits. Money matters! This course will help you build on your understanding of financial concepts and help you establish your role in the financial success of your organization.

Designed for non-financial managers, business owners, entrepreneurs, and other decision-makers, this advanced course will take the mystery out of money matters. Throughout this course, financial information that drives your organization, as seen on the business's reports, will be assessed and analyzed to understand it. An understanding of this information will help you make smart decisions when it comes to budgeting, setting goals, and assessing performance within your own area of influence.

Course Outline:

Unit 1 - Financial Strategies
1.1 Your Role in Financial Decision Making
    - Who is responsible for the financial decisions in your company?
    - The Goal of Business

1.2 Understand the Language of Finance
    - Accounting as a Language
    - Learn the Language
    - Visual Activity - Accounting Process
    - Accounting and Recordkeeping Systems
    - Self Check - Account Categories

1.3 Read the Story
    - A Word about Financial Concepts
    - Financial Concept: The Accounting Equation
    - Financial Concept: The Matching Principle
    - The Common Financial Statements
    - Income Statement
    - The Balance Sheet
    - Statement of Cash Flows

1.4 The Purpose of Financial Statements

Unit 2 Financial Dashboard - Introduction to Financial Gauges

2.1 Understand Basic Financial Concepts
    - Introduction
    - The Story Statements Tell
    - Financial Concept: The Accounting Equation
    - Financial Concept: The Profit Matching Principle
    - Financial Concept: The Fund Matching Principle
    - Financial Concept: Cash Basis vs. Accrual Basis Accounting Methods
    - Financial Concept: Cash vs. Profits
    - Financial Concept: Debt vs. Equity (Optimum Capital Structure)

2.2 Financial Strategies
    - Financial strategies stem from business goals
    - Take a Look: Example Financial Strategies

2.3 Financial Gauges
    - Introduction to Financial Gauges
    - Your Financial Gauges
    - Profitability-based gauges
    - Performance-based gauges

2.4 Reading Your Financial Gauges
    - The Story Financial Gauges Tell
    - Research and Analysis

Unit 3 Financial Gauges - Profitability

3.1 Profitability Gauges
    - Ratio Analysis
    - Financial Gauge: Net Profit Margin (or) The Bottom Line
    - Financial Gauge: Gross Profit Margin
    - Financial Gauge: Operating Margin
    - Using Profitability Ratios

3.2 The Components of Profitability
    - The Origin of Profits
    - Sales and Expenses

3.3 Sales
    - Sales Strategies
    - Pricing Strategies

3.4 Cost of Goods Sold and Cost of Sales
    - Cost of Goods Sold
    - Gross Profit Margin
    - Gross Profit Analysis and Planning
    - Evaluate Profitability of Product or Service Lines

3.5 Expenses
    - Budget vs. Actual Analysis
    - Cost Management and Efficiency

Unit 4 Financial Gauges - Performance

4.1 Making Money
    - The Goal of Business
    - Value Growth
    - Company Resources

4.2 Taking Advantage of Assets
    - Tangible vs. Intangible Assets
    - Cash

4.3 Making the Most of Liabilities and Equity
    - Liabilities
    - Equity

4.4 Performance Financial Gauges
    - Financial Gauge: Current and Quick Ratio (Liquidity)
      - Financial Gauge: Return on Assets
      - Financial Gauge: Return on Equity
      - Financial Gauge: Debt to Equity Ratio

4.5 Financial Analysis and Planning Summary
    - Downtown Publishing Financial Performance Analysis
    - Summary

Course Objectives

Course Outcomes

At the end of this course, you will:

About Your Instructor
Jodie Trana has had a career in business consulting and financial management. She then started a consulting and training organization offering educational consulting services to organizations such as the Kauffman Foundation, the largest foundation devoted to entrepreneurship. Jodie contributed the financial chapters for Kauffman’s textbooks and managed the curriculum design and facilitation process for their entrepreneurship educational programs. Her content specialties include accounting, financial analysis, business planning, cash flow analysis and funding request analysis. Her background includes business and financial management in the consulting, construction, non-profit, healthcare and retail industries.

About Online Learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with and get to know the instructor and other participants. You may make friends. It's easy. It's fun.

How the Course Works
It's easy to participate in this online course! An email invitation will be sent by the Wednesday prior to the course start date with details to login and manage the course. You will be given a web address to go to enter the classroom along with a password. Use your email address and password to gain access.

Once inside the online classroom, here's what you can expect.

Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, seven days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on two to three different days of the week.

What you will do
For each unit, you will:

The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead or go back and review again at your convenience.

The discussion for each unit lasts one week. All comments are made in writing (no audio required) and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments and respond to comments by you and the other participants. We encourage you to make two or three comments each day to maximize your learning and enjoyment of the course.

Still have questions? We are here for you! Call 440.525.7116 or send an e-mail to and we will help in any way we can.
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